We worked with Midtown Alliance to bring a Living Infographic to their annual meeting and ask about two things: commuting, and retail.
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The purpose of the chord diagram is to show how two variables influence each other. For this one, we asked where people lived in the metro Atlanta area and how long it took them to commute to Midtown (there was a space for people to say that they didn't work in Midtown and were only there for the annual meeting). We then asked how they get to work.
As with other times that we've done a commute study, participants are always surprised to find out that so many people drive. Even people who live ITP and fairly near a MARTA station drive to work. Even people with commutes under fifteen minutes drive to work. Of course, there are many reasons you might drive to your office (especially in an Atlanta summer), but several participants walked away saying that they would be interested in trying to walk or bike in the future.
Below: an interactive version of the data we collected.
Mouse over the different gray bars (or the colored squares at the bottom) to see isolated versions of the data.
Below: A literal representation of the data we collected. Each line represents a piece of yarn tied to the infographic. You can see here that (luckily), most people who live and work in Midtown commute by walking to work.
Parallel Coordinates create a picture over several different variables. For this one, we wanted to ask participants questions about where they spend their time in Midtown and the types of retail they would want to see.
Below: A direct representation of the data we collected.
Above: A visual breakdown of the data collected.
Above: The map referenced in the chart. Midtown is a big, bustling area of town and we wanted to specifically figure out where respondents spent most of their time.
Interested in hosting a Living Infographic at your next event?